Garrett Mehrguth is the CEO and co-founder of Directive, a the leading B2B and enterprise search marketing agency. They currently have a YoY growth rate of 300%, and have expanded rapidly with locations in NYC, LA, Austin, and even the UK!  During our interview we discuss: - Garrett talks about why he suggest that entrepreneurs should not compare - He shares the #1 strategy they use to get new clients today. - We discuss the keys to landing B2B enterprise clients. - Garrett talks about his swimming upstream strategy for getting new clients. - He shares his "discoverability" theory and strategy when it comes to ranking for B2B search terms. - He shares how B2B marketers are tracking all the wrong metrics when it comes to search and what metrics they should be tracking. - Garrett shares how anyone listening can start leveraging his "discoverability" strategy to start ranking for highly difficult keywords. - Why focusing on lower CPA can be a huge mistake and how to fix it. - Garrett shares his favorite growth tool/software. - He recommends to the audience one of his favorite business books. Garrett's website: gmehrguth@directiveconsulting.com Connect on LinkedIn Follow on Twitter ——————————– If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter