In this week's episode we're joined by Katy Whittaker, Planning and Insight Director at Red C Marketing.In this episode you'll learn:Why brand familiarity is key to increasing your SERP CTRWhy it's important to use both PPC and SEO to win the clicks of "open minded" searchersHow Google Shopping results might increase organic CTRHow Google Shopping and Images are used by searchers to discover new brandsTo connect with Katy, visit: https://www.linkedin.com/in/katy-whittaker-1b2ab618/ To download the Secret Life of Search whitepaper that Katy discusses in the podcast, visit here: https://www.redcmarketing.com/secret-life-of-search/ For information regarding your data privacy, visit acast.com/privacy