On today's episode of the Internet Marketing Podcast, Andy is joined by Hana Bednarova, founder at Bednar Communications to talk about how to use digital PR and reach out to journalists in order to get links. On the show you'll learn: How to reach out to journalists - what works and what doesn't Where you can find information about publications readership/demographic and the advantages that understanding publications’ audience gives usHana's favourite tactics for using digital PR for link buildingHow we can boost our link building while running larger campaignsHow you can undertake larger campaigns on a budget Hana's tips for when a campaign doesn't performPlus, Hana provides her top tip/key takeaway for the audience. If you'd like to connect with Hana you can find her on Twitter here or on LinkedIn here.  For information regarding your data privacy, visit acast.com/privacy