Crafting an effective pitch for your small business. John Livesay is the “Pitch Whisperer” and helps entrepreneurs develop and refine their pitch to get funded. John is an entrepreneur, podcaster, coach, and author of “The Successful Pitch”. He gives startups the pitching secret to become irresistible to investors. When John works with startups, they become master storytellers so that they can inspire investors to join their team. An effective elevator pitch is not just about securing financing - it's also valuable and important for all entrepreneurs to be able to effectively and succinctly explain and promote their business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)