Andy Sernovitz, CEO of SocialMedia.org, joins the Social Pros Podcast to discuss the core elements of a successful social media community and getting real people to talk about your brand.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode 05:50 - How SocialMedia.org went from being the “Blog Council” to being an all around community for social media professionals 09:14 - Why a good social media community requires management 16:19 - Why deep social media communities need face to face interaction 17:36 - How SocialMedia.org has evolved as social media has drawn larger budgets and more focus from corporations 21:39 - How the ethics of advertising has evolved with social media 24:53 - Why social media and word of mouth are not the same thing 29:44 - Why story is so crucial when the quality gap has been narrowed between competing products   Resources Find out more about SocialMedia.org here. Get the new State of Marketing Report from Salesforce here. See the BreadBot from Wilkinson Baking Company here   Visit SocialPros.com for more insights from your favorite social media marketers.