Chuck Hemann, Head of Analytics at W2O Group, joins the Social Pros Podcast to discuss the current state of social analytics and where it is heading.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why it is becoming more important to combine social data with other data sources Why having a Twitter-centric approach to data listening can be misleading How to expand your scope of data as a social media practitioner How strategy and analytics roles are becoming more blended   Resources Brandwatch Rev The Complete Guide to Social Media for B2B from Salesforce Visit SocialPros.com for more insights from your favorite social media marketers.