Sarah Smith, VP of Advertising Sales and Operations at Quora, joins the Social Pros Podcast to discuss the future of search engine selling and why their customers are beating the competition in conversions.  Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How a strict policy of being nice leads to a boon for user-generated content Why controversial content that is well organized means increased interest from nervous advertisers How intentional search engine placement leads to an uptick in conversions Why a searching customer means a higher probability of conversion Resources Sarah Smith on Twitter: @sasmith4 Quora on Twitter, Facebook, Instagram, LinkedIn, Blog Quora for Business Blog Einstein Vision Visit SocialPros.com for more insights from your favorite social media marketers.