Rohit Bhargava, Founder and Chief Trend Curator at Non-Obvious Company, joins the Social Pros Podcast to discuss some of the trends of the past year that you may not have noticed.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How backstory telling is a new take on traditional storytelling for brands How associating with a particular cause or political view has become a marketing tool for many companies Why some traditionally automated companies are beginning to offer “human mode” as a premium feature How trends can sometimes create an opposition, or “anti-trend” Why personalized ads can lead to over targeting How a younger generation has led to the anti-nostalgic trend of disappearing content How people are adapting to the mass amount of content available   Resources Rohit’s Website and  Twitter. Non-Obvious 2018 Win Bigly by Scott Adams Visit SocialPros.com for more insights from your favorite social media marketers.