On today’s episode of The Art of Paid Traffic podcast, I dive into: How to Set Up Your Facebook Ads For Success -- June 2017 edition.My goal with this episode is to give you a roadmap for navigating your Facebook ads set up in Power Editor so that you’re giving yourself as much chance as possible to succeed out of the gates.This is a step-by-step walkthrough including... What work you’ll want to do before even setting up your ads. Which options to be testing at the Ad Set and Ads levels -- including what to be optimizing for, which Placements options to choose, budget, targeting, etc… We’ll also discuss how to integrate split testing into your setup. In addition, you’ll also learn:  Why you must be clear about who you want to attract with your Facebook ads and why you should be segmenting audiences How creating one blanket ad to everyone that you are targeting won’t lead to success with your Facebook marketing What effect Facebook’s frequently changing ad policies will have on your copy Tips for coming up with your ad targeting strategy BEFORE getting started with your campaigns Landing pages, pixels, and more... Since this is a very “visual” episode, I’ve put together a PDF roadmap for you that outlines step-by-step everything you’re going to learn today, which you can download either by texting ‘AOPT143’ to 44222 OR visiting the show notes page at http://rickmulready.com/143.