Why Dave Chose to Talk about the Secrets of Emotional Connection: Recovering from recent back surgery has created a couple of learning opportunities for Dave. He reveals what Russell taught him about how to truly connect with your audience. He introduces the concepts of feel, felt, found and how they relate to the people you want to serve. He also dives in to how you can use the concept of emotional connection in your videos and sales copy to increase your connection with your audience. Tips and Tricks for You: Russel helped Dave realize the importance of breaking down your own walls in relationships inside and outside of business (1:30) Don’t give other people the impression that you only care for service-level relationships (2:46) Using “Feeling Words” (4:09) True Empathy (5:21) Selling people on emotion will backfire if you’ve built the emotion their feeling on misconceptions (7:17) Dave cares a ton about people yet struggles in how to correctly convey this to them (9:36) Quotable Moments: “One of the reasons that you’re struggling right now with trying to connect with more people in your stories is you never will let people know how you’re really feeling. You won’t allow yourself to let the walls down and be more vulnerable.” “It’s fun having Russel as a business partner but also as a dear friend. We’ve known each other for over a decade now and it allows us to just be like brothers sometimes.” Other Tidbits of the Podcast: Dave briefly touched on how Jason Fladlien broke down how he felt during one of Russel’s Webinars after he had already pitched to increase Russel’s sale rate and decrease the refund rate. Jason spent nearly an hour going over this and helping people resolve concerns before they even thought they had any to solidify their resolve of needing this product. After they had realized the need they had for the product, they were then able to earn back the money they spent twice as fast as before because of the emotional drive that they had also been sold on. Links Mentioned by Dave: Dave@Clickfunnels.com Dave’s Email FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar