Daniel Gefen is a master at being 100% authentic. He is a captivating story teller. He reveals why all of the social media likes, shares etc mean nothing if you are not authentic. He reveals the 3 key principles you must follow to get your message out to the world. He also discusses how you can connect with key influencers in any market. Show Notes Why authenticity and showing weaknesses is so important for your customers. What is get featured? 3 tips on how to be a good podcast guest. Quotes: “We live in such a fake world, that people crave for authenticity.” “Those who are at more peace are typically the ones who are the most authentic.” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar GetFeatured.com