If you don’t want your successful business to die, heed this warning now. On today’s episode Russell sends out a warning of why you can never stop fueling your fire. Here is some of the insightful advice in this episode: Find out how Russell learned to always fuel the fire even when he wasn’t ready to sell his customers something. See what kinds of things you can be doing to keep yourself relevant in the eyes of your customers. And find out why even when you’re successful with a huge following you need to continually put fuel on the fire. So listen here to find out some of the ways Russell fuels his fire, despite having millions of followers between all the platforms. ---Transcript--- Hey, good morning everybody. This is Russell and I want to welcome you back to the Marketing Secrets podcast. Hey everyone, it is a crazy rainy day out here. Our weather here in Boise is rainy. It wants to snow, it’s getting close to Christmas, but it’s too warm. It’s been raining like crazy, we’ve been praying it gets cold so we can get some snow, because that’d be really fun right now. Anyway, I’m heading to the office and just had a recurring theme in my head for the last day or so and I was like, I need to share this with everybody. So I’m going to talk about first my own experience, and then a close friend’s experience, and then some of you guys, it’s going to be related back to you. So the theme, the message today is you gotta keep on putting fuel into the fire. Now, I’ve experienced this about three or four times throughout my career, I’ve made this mistake and learned from it. And hopefully I won’t make this mistake again. But a lot of times what happens is we start having success with something right, we’re like, “This is amazing.” And then you stop doing it, for some reason. So in our business for example, we’ll start growing a list, we’re doing something to get new customers, new people in our door. And we’re having fun with it and it’s working. And all the sudden we start building a list, then we start, we shift our focus from that to selling them stuff and doing things and all these things. And we forget about the fuel that was brining people into our business. And at first you don’t notice it because you’re having so much success with the existing customers you brought in, but eventually it starts imploding and your company will eventually die. I’ve seen so many people who get into my world and they hear me talk about, “You need to do a podcast a week, every single week, for at least a year.’ So they do it for like a month, a month and a half, and they start making some sales, and they stop doing the webinar, because they’re like, “We’re making money, things are great. Let’s cut off the fuel that’s building our company.” That’s what happens and logically you’re like, “I would never do that.” But how many of you guys are still doing your weekly webinars? Alright, that means you cut off the fuel to your business. Alright, let me step back to like a decade ago when I was building my company. I remember one point for sure, I was having some success, I was making some money, things were working, and I was like, “This is amazing, amazing.” And started hiring the company, started building a team, had a bunch of people, had an office. And then I had this idea for this website that was going to be the greatest thing in the world. So we started working on it and it took us about six months to build that website. I remember during the process I was like, “Okay, I don’t want to email my list other things. I don’t want to make them upset, I don’t want to freak them out. I want them to be ready so when I have this thing ready and launched and live, they’ll be ready to buy it.” So for like six months I didn’t email my list, and then the new thing came out and I was so excited and we emailed the list. The list would normally get three or four thousand clicks if I send an email to them. I remember I had like 300 opens and like 12 clicks. And I was