Michael Arias of the Dental Marketer podcast joins Alan again to talk about some aspects of marketing that are often overlooked. Michael's specialty is "ground marketing" and he tells us what it is and how dentists can use it to bring new patients into the practice inexpensively! They dig into taking advantage of apartment complexes and creating relationships that are inexpensive and can really pay off! Michael has a course that's about to be released and you can find more information at his website! Also...go check out the Dental Marketer Podcast! Our friends at Komet USA have a bur block you really need to try. If you adjust removable appliances, the Komet Denture Adjustment Kit is just the thing! You can do gross adjustment all the way to final polish without leaving the operatory and you can do it in record time! Go check it out at dentalhacks.com/dentureadjustment.