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How Heifer International’s Director of Influencer Marketing and Brand Partnerships Activates Power Players

How Heifer International’s Director of Influencer Marketing and Brand Partnerships Activates Power Players

FromThe Classy Podcast


How Heifer International’s Director of Influencer Marketing and Brand Partnerships Activates Power Players

FromThe Classy Podcast

ratings:
Length:
70 minutes
Released:
Nov 14, 2017
Format:
Podcast episode

Description

Before joining Heifer International, Linda Rogers oversaw the corporate social responsibility arms at two companies you might have heard of: Disney and Coca-Cola. When it comes to corporate partnerships, she’s a seasoned expert that has sat on both sides of the fence—and she’s using her wealth of knowledge to engage influencers. Learn how to identify a strong partner and steward them from start to finish, create ambassadors of your brand, conduct change management, and more.
Released:
Nov 14, 2017
Format:
Podcast episode

Titles in the series (47)

The Classy Podcast tells the stories of today's leading founders and executives in the social sector. Each week, we unlock their founding stories and share them with you to inspire the next generation that is mobilized to drive change. Visit classy.org/podcast or classy.org.