43 min listen
DP 143: Think Small: Experiments in Personalization
DP 143: Think Small: Experiments in Personalization
ratings:
Length:
43 minutes
Released:
Mar 1, 2017
Format:
Podcast episode
Description
This week, Beth sits down with the team from the Drexel Fund, Drexel University's annual giving team. They talk about how they reach 133,000 alumni and how their methods have changed over the years to create more effective messaging depending on who they're trying to reach. One key tactic has been experimenting with segmented groups of their target audience to create more personalized messages with the incentive of donating and getting involved. Drawing inspiration from even something like a Rubik's cube, they talk about projects and ideas they have to make their appeals fun, engaging and personalized.
Released:
Mar 1, 2017
Format:
Podcast episode
Titles in the series (100)
DP 006: Rethinking What it Means to be a Member with Elizabeth Weaver Engel: Relationships are changing in membership associations. Elizabeth Weaver Engel, an association veteran and current head of Spark Consulting, challenges the idea of what membership can mean. This week, Beth and Elizabeth discuss how to re-focus... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations