Have you started thinking about your year-end giving campaign? If not, don't worry, Andrew Rothman from Blue State Digital joins in to share some tips as far as getting ready for year-end giving. By dividing up the year into four quarters, he breaks down what exactly you should be doing in each quarter to ensure a successful year-end giving campaign that optimizes all of your communications. Whether through email or direct mail, there are ways to connect with your donors (and potential new ones) in ways that truly speak to them.