Today on Cause Talk Radio, Megan and Joe take a look back at our favorite cause marketing programs from 2015, and make a few predictions for 2016.




On the show we discuss:


- Our favorite campaigns, which include H&R Block, Cheeky Home, Rosa’s Fresh Pizza, Doritos, Starbucks and Dave’s Killer Bread.
- How cause businesses will flourish in the New Year - and how traditional businesses will pave the way for these new enterprises.
- How product packaging will play a more important role in cause marketing in 2016.
- How businesses will take bolder stands on controversial issues 2016.
- The rise of company-lead cause marketing in 2015 and why we will see more of it in 2016 - and the peril it poses.
- Is there a future for point-of-sale programs in 2016?
- Our plans for CauseTalk Radio for 2016!


**Notes & Links**


- [The Five Most Important Cause Marketing Trends of 2015](http://www.forbes.com/sites/davidhessekiel/2015/12/16/the-5-most-important-cause-marketing-trends-of-2015/)
- [Best Cause Marketing Posts of 2015](http://www.selfishgiving.com/blog/best-cause-marketing-posts-of-2015)
- [How H&R Block Uses Cause Marketing to Cultivate Tomorrow’s Clients](http://www.selfishgiving.com/blog/how-h-r-block-cause-marketing-cultivates-clients)
- [A Cheeky Way of Doing Good](http://www.causemarketingforum.com/site/apps/nlnet/content2.aspx?c=bkLUKcOTLkK4E&b=6396095&ct=14332573)
- [Pay-it-Forward Pizza Feeds Homeless with Slices & Sticky Notes](http://www.selfishgiving.com/blog/pay-it-forward-pizza)
- [Starbucks’ Race Together: Critics Should Wake Up and Smell the Courage](http://www.selfishgiving.com/blog/starbucks-race-together-critics-need-to-wake-up-and-smell-the-courage)
- [How an Ex-Con’s Bread Company Gave Rise to Second Chances for Others](http://www.selfishgiving.com/blog/daves-killer-bread-second-chances)
- [Take That Critics: Consumers Like Donating at the Register](http://www.selfishgiving.com/blog/consumers-like-donating-at-the-register)