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60: Investment in Employees Pays Dividends for Children Cancer Nonprofits

60: Investment in Employees Pays Dividends for Children Cancer Nonprofits

FromThe Engage For Good Podcast with Alli Murphy


60: Investment in Employees Pays Dividends for Children Cancer Nonprofits

FromThe Engage For Good Podcast with Alli Murphy

ratings:
Length:
22 minutes
Released:
Aug 1, 2013
Format:
Podcast episode

Description

On today's episode of Cause Talk Radio, Megan and Joe talk to John Kordsmeier, President of the Northwestern Mutual Foundation, about the first year results of fundraising for Alex's Lemonade Stand Foundation and Starlight Children's Foundation. John talks about how Northwestern Mutual chose childhood cancer as its cause, what made ALSF and Starlight good partners and how it empowered employees across the company to host fundraisers. The results have been impressive: $1.5 million raised in the first year. The foundation learned several important lessons, like the challenge of educating employees on pediatric cancer research, and offers some best practices from which every business and nonprofit can benefit. Tune in now!
Released:
Aug 1, 2013
Format:
Podcast episode

Titles in the series (100)

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.