Today we'll look at the urban,rural divide from the point of view of the city dweller, focusing on what and how the city dweller views and values the food they consume. The goal of this conversation is to shed some light on this view, so teh farmer can take that information and run with it helping them to better market their product. It's marketing 101. Who's your audience and what do they value with Rob Avis and Javan Bernakevitch. Learn more about the Regenerative Business Mentorship Program Read the show notes for this and all episodes.