Nir’s Note: Jonah Berger is a marketing professor at the Wharton School and author of the New York Times bestseller Contagious: Why Things Catch On. Contagious explains the science behind word of mouth, how six key factors drive products and ideas to become popular, and how you can apply that science to get your own stuff to catch on.

Whether you run a small business or work for a large one, and whether you sell a product or offer a service, everyone wants their stuff to catch on.

You can read the Nir and Far blog post on: What Triggers The Best Word of Mouth Marketing https://www.nirandfar.com/2014/06/triggerhump.html

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/


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