"We spend hours in prep and research for each guest on our show." Last week, we published our 10th episode of Suiting Up. It's been a year since my co-creator, Tyler Steinhardt, and I first ideated a podcast theme, built a plan, and began to take our first measured steps towards execution. 

No matter the business, taking your concept to actionable steps is challenging. Funding the product creation cycle is risky. Going to market is rare. Acquiring customers (or in our case, listeners) is hard. In episode 11, Tyler and I invite you behind-the-scenes to talk about when, why and how we created the show, what we've learned, and the challenges that lie ahead. 

From founding tech-centric startups, to deploying strategic investments to leveraging social media and building a digital brand, today’s athlete, whether active or retired, is continuously redefining what it means to be a professional off the playing surface. Welcome to Suiting Up with Paul Rabil.