John and Stephanie discuss Personalization – What is it? Why is it important? Plus ideas for helping you get started. “I like my old example of personalization Petticoat Junction, and Mr. Drucker. When you walked into the store he knew what you bought and he said “We’ve got some more of this” or “How about this?” and that sort of is where we need to go on an automated sort of artificially intelligent, algorithmically driven, promotional opportunities to put the right thing for the right shopper at the right time.”