52 min listen
"Nirvana of Personalization"
FromFuture Commerce Podcast: eCommerce, DTC and Retail Strategy
ratings:
Length:
43 minutes
Released:
May 31, 2018
Format:
Podcast episode
Description
Can you be persuaded into behavior based on social proof? "Retail Predestination" is what happens when a social network decides you need to purchase something. Do you have the agency to make purchase decisions or is Facebook deciding your fate and retail persona? We dive into the Adobe + Magento partnership and uncover how personalization is affecting how purchase decisions are being made, and in turn, how consumers are behaving.
Released:
May 31, 2018
Format:
Podcast episode
Titles in the series (100)
Augmented Reality is Just Getting Started: Brian and Phillip discuss the future of Augmented Reality (AR) and how Pokemon Go raises questions about the future of commerce, mobile computing, digital commerce and privacy. by Future Commerce Podcast: eCommerce, DTC and Retail Strategy