EP157 - Bain & Company Partner Cesar Brea  Ceasar Brea (@cesarbrea) is a partner at Bain & Company, focused in the Advanced Analytics and Marketing practices.  We cover a variety of topics related to the disruption and future of commerce. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 157 of the Jason & Scot show was recorded on Monday, November 19th 2018. Transcript Jason: [0:25] Welcome to the Jason and Scott show this episode being recorded on Monday November 19th 2018 I'm your host Jason retailgeek Goldberg and as usual I'm here with your clothes Scott Wingo. Scot & Cesar: [0:38] Hey Jason and welcome back Jason Scott show listeners Jason we have a really exciting guest on tonight show our good mutual friend Rob Schmaltz said hey have you guys ever thought of having Caesar Brea on the show and we said who is that you said you need to get him out of there ASAP and when Rob talks we listen so we're real excited to have Caesar on the show Cesar is a partner at Bain & Company where he is in the advanced analytics and marketing marketing practice welcome to the show Cesar. [1:12] Thanks for inviting me guys a pleasure to do it. Jason: [1:15] We are thrilled to have you in a Caesar if you've heard the show before you know we always like to start off by having guests give us a little bit of their background and how they sort of came into their current role so could you give us that the recap of your trip. Scot & Cesar: [1:30] Sure so I am a. Several time vain person actually the last time I was here was in the mid-late 90s I was doing a lot of work in high-tech and and software and I left to help build a couple different software companies. Ended up at one point helping to run sales and marketing at razorfish and then later on I built a marketing analytics consulting firm. And a couple years ago I got invited to come back to beIN and I've been back in a couple of years and I'm really enjoying this this latest iteration. Jason: [2:08] That's so you're basically a boomerang. Scot & Cesar: [2:11] Yes I am kind of I guess one way of putting that as I can't hold a job very well but but I'm really glad to be back at the firm. Jason: [2:20] And you mentioned that one of your previous roles was at at my current employer razorfish which book make me super excited but it's also kind of sad because I feel like that's a a storybrand and name in our industry that is a falling under decreasing use as a all the agencies in the Pacific group sort of merge together. Scot & Cesar: [2:43] Yeah it's true I I I'm a proud razorfish Alum it was a privilege to work there I got a chance to work with some incredibly talented people Bob Lord is now at IBM as an old friend than a and a former boss and he originally asked me to come help out there and. Got a chance to work with really some incredible people that to this day I started following and keep track of intimate touch with. I still learn a ton from so it's I feel the same way about it and it was really amazing place and but that's the way a lot of things work out so. Jason: [3:20] Indeed add a fun fact on Bob I run into him occasionally at industry events and my my favorite thing is to for those that don't know Bob is that the Chief digital officer for IBM answer my favorite question to ask him is why IBM needs a chief digital officer I always am I who's the chief digital officer at Facebook or Google. Scot & Cesar: [3:43] Yeah I think the premier that's a thinly-veiled excuse to to have Bob Lord so they're lucky to have him and whatever whatever will make sense doesn't matter so that's why I look at things like. Jason: [3:54] No I I totally agree to it until I agree but it's it's fun to needle in a little bit as he also was my former boss though it's and it's safer now. Scot & Cesar: [4:05] Cesar what is so analytics and marketing are near and dear to our heart muscle bit more about what that entails. [4:13] So the simplest explana