EP119 - Amazon expert Melissa Burdick http://jasonandscot.com Melissa Burdick is the president of Pacvue, and a former Amazonian who was involved in Amazon’s entry into the CPG space.  She’s one of the most popular guests on the show, so with all the changes Amazon has been going through it’s a great time to have her back. We caught up with Melissa at the PathtoPurchase Summit, where she gave a key-note on selling on Amazon.  We covered a variety of topics including: Melissa’s new company Pacvue and their Amazon advertising automation tools Brands strategy on Amazon Amazon private label Advertising on amazon Amazon SSPA – Self Service Performance Advertising Brick and mortar retail Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 119 of the Jason & Scot show was recorded on Monday, March 12, 2018. Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. New beta feature, Google Transcription: Transcript Jason: [0:25] Welcome to the Jason and Scott show this is episode 119 being recorded on Monday March 12th 2018 I’m your host Jason retailgeek Goldberg and as usual I’m here with your hoes Scott Wingo. Scot: [0:39] Jason welcome back Jason Scott show listeners. We are live The Sounds different to you we’re live from the bustling show floor here at the path to purchase Summit in big beautiful Schaumburg Chicago which is pretty close to downtown Chicago. Jason: [0:55] It is it is thanks everyone that coming for coming to my hometown I appreciate it. Scot: [0:59] Yeah yeah so this is one of the rare times not only our Jason I love but our guest is life as well. This show has three days packed full of mostly cpg content around how to how consumers buy things Jason tell you the history of the show he’s he’s kind of. But what we’re doing today is an Amazon day were talking about Amazon so we are going to bring to you some of the top speakers from that program. And we’re excited to welcome back to the show Melissa Burdick welcome back muscle she is one of the Keynotes here today what are you speaking about at Today Show. Melissa: [1:35] We are doing Amazon Insider tips with that Danny Silverman from clovis and I have a long history with Danny actually. I was his buyer to Amazon launching Johnson & Johnson and he was leading e-commerce at J&J so fast forward I don’t know how many years later 10 12 years later and here we are. Scot: [1:55] You’re still on speaking terms that’s pretty impressive usually usually Amazon buyers in the other side aren’t really on speaking terms. So okay back then back when you were there. Jason: [2:05] Cool so this is your second time on the show a lot has changed since the first time you were on the show do you what’s been going on. Melissa: [2:19] So a new year new company. We have a kind of rebranded to a company named pack you and have added significant add technology expertise to accompany a kind of. Changing with the time so we still do the same thing strategic Consulting and advisory services and advertising marketing strategy for Amazon, but with Amazon opening up some of their apis still in beta for for some but we have access to them. It was really necessary to bring in some significant adtech expertise to be able to build what we consider the best in class at platform for Amazon so I have a new partner is actually the CEO of our company called Joey Tang. And he was one of the original members of Microsoft ad Center being a. And then he went on to find a founder of a company called add Sage which is largest FTM in China. And has brought over a lot of those supper Engineers really understand dad text and so with my Amazon expertise that we have really built the Great a platform. Jason: [3:23] Very cool inside this is a tool that would