EP083 - Andrea Leigh, selling on and negotiating with Amazon   Andrea Leigh is the owner at Andrea K. Leigh Consulting, which helps clients sell on and negotiate with Amazon.  Andrea enjoyed a 10 year career at Amazon where she served in a number of Buying and Category Leadership roles.  Andrea is a recognized expert on Amazon, who has written a number of helpful articles about Amazon on linkedin: Amazon's New End Game is Likely Third Party Sellers. What Retail Brands Should Do About it Why Your Brand Should Sell Hybrid (1P + 2P + 3P) on Amazon - Demystifying the Hybrid Selling Model Hype Why Your Brand Should Care About Amazon’s Item-Level Economics (i.e, CRaP) We spoke with Andrea about her background and experiences at Amazon, the digital grocery market and Amazon's efforts in the segment, and the best practices and common pitfalls in working with Amazon. Andrea will be one of the speakers at "Amazon & Me" an all day workshop on Tuesday June 6th at IRCE, hosted by Scot Wingo. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 83 of the Jason & Scot show was recorded on Thursday May 11, 2017. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. New beta feature - Amazon Automated Transcription of the show: Transcript Jason: [0:25] Welcome to the Jason and Scott show this is episode 82 being recorded on Wednesday May 10th 2017 I am your host Jason retailgeek Goldberg and as usual I know Scot Wingo. Scot & Andrea: [0:39] Hey Jason and welcome Jason Scott show lister's let me first apologize it is peak, pollen season here in sunny Raleigh North Carolina and my allergies is amitab attacked me and I have a sore throat so I apologize for the the lowness of my voice however I will be doing some Darth Vader quotes later so it will come in handy, Jason before we dive in it's been about a week and a half before we chatted any road trips you want a report on. Jason: [1:08] I do have a couple of days or so very sorry to hear you're feeling under the weather it's sort of Harkens me back to our famous shop talk shows where I didn't have much of a voice. [1:19] And our live listeners are totally on it that I've got a bunch of my text messages since I just did the intro in this is actually episode 83 so I want to apologize. For the falls. Boss intro a minute ago but thank you to all those folks that are listening in the show Live this week I was I got to do a trade show in town in Chicago in my hometown which is a rare treat for me. Mwb research does a show every year for the B2B in this week I'll be to be online so I. I just got to go do a presentation there yesterday and talk to some folks about B2B e-commerce which is her that interesting contrast to the the retail stuff that we talked about. Scot & Andrea: [2:02] Yeah did you get a lot of questions about Amazon business that's whatever you ask me. Jason: [2:06] Not as many as I would hope I would take it as a better sign of people were a little more concerned in that space about Amazon business, perhaps a parallel the sum of things we'll talk about today. There's some really Advanced B2B e-commerce companies but the general level is pretty digitally immature and so, you know you tend to be talking to people in that industry that you were talking to retailers about maybe four or five years ago, and I have a theory that that a lot of the cpg space are also somewhat digitally immature and a rapidly trying to catch up and so we we we make it to hit upon that in today's episode. Scot & Andrea: [2:45] Coolest part of your talk to call the audience to Julie immature. Jason: [2:48] The love I do talk about the digital maturity curve and I let them judge for themselves where where they're on but my talk. Is ironic