37 min listen
Black Friday Advertising: Your 5-Phase Blueprint
Black Friday Advertising: Your 5-Phase Blueprint
ratings:
Length:
55 minutes
Released:
Oct 30, 2018
Format:
Podcast episode
Description
In last week's episode, Kurt Bullock walked us through tips and strategies to maximize our Facebook ad budgets before the holidays.
This week we build on that conversation and learn the five-phases of holiday advertising and example offers and audiences to run during the holidays.
Our guest today is Karan Jassar, founder and CEO of Socioh, a social media marketing service for Shopify stores looking to optimize Facebook & Instagram ads and retargeting.
Before Socioh, Karan worked for Yahoo for on all advertising systems, even playing a role in building their new search marketing system (think Adwords but for Yahoo/Bing search). That experience gave him in-depth technical knowledge of advertising and how it works on the inside. Now he works on the other side helping merchants be more successful with their advertising efforts.
Karan has a Master's Degree in Computer Science from USC with a specialization in Artificial Intelligence so you know he knows what's up.
We'll find out:
Quick wins to boost ad conversions
The new Facebook catalog option that will boost your creative
The number one frustration sellers face (and what to do about it)
The five-phase approach to exponentially boost your revenue
Example ad campaigns to run during each phase of the holidays
Tune in for more details!
Resources
2018 Holiday Season: 8 proven ad campaigns you can start today
Sign up here before 20th Nov to claim an exclusive offer for listeners of the Unofficial Shopify Podcast.
Share your thoughts
Ask a question in The Unofficial Shopify Podcast Facebook Group
Share this show on Twitter
Never miss an episode
Subscribe on iTunes
Join Kurt's newsletter
Help the show
Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
Subscribe on iTunes
What's Kurt up to?
See our recent work at Ethercycle
Take a ride with Kurt on YouTube
Grow Your Store in 2018
Apply to work with Kurt to grow your store.
Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
Learn what's Shopify Plus got that regular Shopify doesn’t?”
Sponsors
Try Bold Product Upsell free for 90 days
Save 20% on Turbo, a blazing fast Shopify theme
Improve your shop’s search engine ranking with Venntov SEO Meta Manager
This week we build on that conversation and learn the five-phases of holiday advertising and example offers and audiences to run during the holidays.
Our guest today is Karan Jassar, founder and CEO of Socioh, a social media marketing service for Shopify stores looking to optimize Facebook & Instagram ads and retargeting.
Before Socioh, Karan worked for Yahoo for on all advertising systems, even playing a role in building their new search marketing system (think Adwords but for Yahoo/Bing search). That experience gave him in-depth technical knowledge of advertising and how it works on the inside. Now he works on the other side helping merchants be more successful with their advertising efforts.
Karan has a Master's Degree in Computer Science from USC with a specialization in Artificial Intelligence so you know he knows what's up.
We'll find out:
Quick wins to boost ad conversions
The new Facebook catalog option that will boost your creative
The number one frustration sellers face (and what to do about it)
The five-phase approach to exponentially boost your revenue
Example ad campaigns to run during each phase of the holidays
Tune in for more details!
Resources
2018 Holiday Season: 8 proven ad campaigns you can start today
Sign up here before 20th Nov to claim an exclusive offer for listeners of the Unofficial Shopify Podcast.
Share your thoughts
Ask a question in The Unofficial Shopify Podcast Facebook Group
Share this show on Twitter
Never miss an episode
Subscribe on iTunes
Join Kurt's newsletter
Help the show
Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
Subscribe on iTunes
What's Kurt up to?
See our recent work at Ethercycle
Take a ride with Kurt on YouTube
Grow Your Store in 2018
Apply to work with Kurt to grow your store.
Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
Learn what's Shopify Plus got that regular Shopify doesn’t?”
Sponsors
Try Bold Product Upsell free for 90 days
Save 20% on Turbo, a blazing fast Shopify theme
Improve your shop’s search engine ranking with Venntov SEO Meta Manager
Released:
Oct 30, 2018
Format:
Podcast episode
Titles in the series (100)
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