39 min listen
TAGP516 David James : Why I Quit Investment Banking And Built A #2 Grossing App
FromApp Guy:
ratings:
Length:
31 minutes
Released:
Mar 24, 2017
Format:
Podcast episode
Description
David James, Founder of https://TotalCarCheck.co.uk quit his career in Investment banking to build a #2 top grossing app in the utilities section of the iOS app charts. We talk about how David made technology choices, how he engages users, how he optimises for conversions and the psychology of persuading someone to buy an inApp purchase.
Resources: Website / Twitter / Linkedin Mentioned: How To Be Creative / Getting RealHere are the 3 things I learned from David... Improve user onboarding by not forcing users to create an accountEntice users to perform a desired action by offering a reward (maybe offering additional useful data for an action taken within the app) Success can mean different things and not just the size of your bank balance
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Released:
Mar 24, 2017
Format:
Podcast episode
Titles in the series (100)
TAGP440 Lex Deak : Seeing Startups Funded Through Our App Makes It Worthwhile: In this episode of The App Guy Podcast Paul Kemp chats with Lex Deak, founder and CEO of OFF3R by App Guy: