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657: The Facebook Ad Creative That Will Dramatically Decrease Your CPIs with Shamanth Rao

657: The Facebook Ad Creative That Will Dramatically Decrease Your CPIs with Shamanth Rao

FromApp Marketing by App Masters


657: The Facebook Ad Creative That Will Dramatically Decrease Your CPIs with Shamanth Rao

FromApp Marketing by App Masters

ratings:
Length:
31 minutes
Released:
Jun 12, 2018
Format:
Podcast episode

Description

Today's guest ran growth and user acquisition for Zynga, Bingo Bash and FreshPlanet makers of the widely popular SongPop app. You will discover how he sold SEM services to those who didn't even know about the internet, how they sacrificed short-term monetization to increase long-term retention and finally how Facebook video ads with influencers have decreased their cost per install.

Shamanth M. Rao is VP Growth & User Acquisition at FreshPlanet and is the host of The How Things Grow Podcast.
Released:
Jun 12, 2018
Format:
Podcast episode

Titles in the series (100)

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.