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657: The Facebook Ad Creative That Will Dramatically Decrease Your CPIs with Shamanth Rao
657: The Facebook Ad Creative That Will Dramatically Decrease Your CPIs with Shamanth Rao
ratings:
Length:
31 minutes
Released:
Jun 12, 2018
Format:
Podcast episode
Description
Today's guest ran growth and user acquisition for Zynga, Bingo Bash and FreshPlanet makers of the widely popular SongPop app. You will discover how he sold SEM services to those who didn't even know about the internet, how they sacrificed short-term monetization to increase long-term retention and finally how Facebook video ads with influencers have decreased their cost per install.
Shamanth M. Rao is VP Growth & User Acquisition at FreshPlanet and is the host of The How Things Grow Podcast.
Shamanth M. Rao is VP Growth & User Acquisition at FreshPlanet and is the host of The How Things Grow Podcast.
Released:
Jun 12, 2018
Format:
Podcast episode
Titles in the series (100)
Mobile App Localization: Is it worth it?: Should you localize your app upon launch? Is it worth the investment? I share real life experience and data with you. - Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/rwp1wmM5qBo by App Marketing by App Masters