Gary Hoenig, Editorial Director for The Players’ Tribune joins us to discuss the growth of the digital platform co-founded by former New York Yankees great Derek Jeter that allows athletes to tell first-person stories. Hoeing, who previously led ESPN Publishing for nearly 20 years, discusses the elements of telling a successful story, how to engage an audience on social media and how to monetize digital media. Hoenig also discusses the upcoming Sports PR Summit, hosted by The Players’ Tribune on May 23 in New York City. Follow The Players’ Tribune @PlayersTribune. Follow us on Twitter @SBRadio and on Instagram @SportsBusinessRadio.