EP203 - Shopper insights from NPD Checkout NPD Checkout is a product from NPD that scan physical and digital receipts from a panel of more than 100,000 users to get a unique look into consumer purchase patterns in a variety of product categories. Jeremy Allen, Group President of Checkout, and Patty Altman, SVP Client and Business Development at Checkout join us to discuss what we can learn about the holiday from their dataset. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 203 of the Jason & Scot show was recorded on Tuesday November 16th, 2019. Automated Transcription of the show Transcript Jason: [0:24] Welcome to the Jason and Scott show this episodes is in recorded on Tuesday November 26th 2019 I'm your host Jason retailgeek Goldberg and as usual I'm here with your squad window. Scot: [0:38] Hey Jason and welcome back Jason Scott show listeners well we're all here on pins and needles waiting for the first results of holiday 2019 so with that while we're doing that we would warm up your data analysis brain functionality with some gas that are focused on retaildata we are really excited to Welcome to the Jason Scott show both of these folks come from NPD we have Jeremy Allen he is the group president of checkout & Patty Altman choose the SVP client and Business Development check out what kind of showed us. Jeremy & Patty: [1:12] Thanks for having us it's an honor to be with you guys today thank you. Jason: [1:18] We are thrilled to have both of you and I started the tradition on the show we always like to take things off by having the guest share a little bit about their background so I'm Jeremy why don't why don't you get a stardust can you tell us how you came to MP3. Jeremy & Patty: [1:30] Absolutely so I've been with MPD for about the past 4 years my anniversary is coming up in December of this year that we don't check out business which will get into a lot more in this show but ended check out his MP start up business we use receipts to measure markets and how consumers shop we're very very excited about this business it's been a great investment and opportunity for us and for our clients prior to doing this and joining mpds spent about five years with Nielsen which is also in the measurement space I led the marketing effect. Is there helps clients improve their advertising reaching residents and before that I grew up in Consulting so I spent about fifteen long years at McKinsey & Company. Jason: [2:14] Route 15 years of Mackenzie is actually like 83 years in in people years. Jeremy & Patty: [2:19] Yeah and I have all the gray hairs to prove it. Jason: [2:21] Patty can you tell us how you got them pretty. Jeremy & Patty: [2:25] Yeah absolutely and thanks as well of her for having me on the show this morning I'm so I did attempt MPG for two years and I work on Jeremy's team I leave the commercial side of our business the mission of our team is to make sure that our clients use check out by rata latex in the most effective way and typically to drive big strategic decisions and cover opportunities and all within the the omni-channel space. Apart MPG I was at its cells for 7 years and I had a variety of leadership positions their everything from leading a Global Communication program, how to custom Resurgens in Brandon Division and renovation. Back to the keep probably 222 why I'm here at MPG now is my time that I spent at iri I was alright for 12 years and I was in the Consumer Panel division working with longitudinal panel very similar to what we do and it was there that I learned the ins and outs of how to best leverage by Rihanna lyrics and really the power of that tha