Amanda Tolleson, the Chief Customer Officer at Birchbox.  In this broad-ranging interview, we discuss Birchbox's core business, their price increase, their personalization strategy, and their new partnership with Walgreens. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 185 of the Jason & Scot show was recorded on Tuesday, August 20th, 2019. live from the eTail East trade show in Boston, MA. Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Automated Transcription of the show Transcript Jason: [0:24] Welcome to the Jason and Scott show this episode is being recorded live from the etail East trade show in Boston on Tuesday August 20th 2019 I'm your host Jason retailgeek Goldberg and unfortunately Scott was unable to join us today so I'm solo but we made up for it with a great guest, on the show today please welcome Amanda Tolleson she's the chief customer officer at Birch, Amanda just finished a keynote here I know you mainly came to talk to us on the podcast yeah but super generous of you. Also. Amanda: [0:56] Squeeze me and you know to talk him. Jason: [0:59] Exactly which I think was wise of them because it seems like the audience really loved it and the topic was a tracking a customer who's inherently not looking for you. So I want to talk a little bit more about that but before we do I measure most of our listeners are somewhat familiar with Birchbox but in my experience people, don't always have the exact right perception about your business model so can you kind of give us the the updated elevator pitch. Amanda: [1:27] Absolutely and you're very right people usually know one thing about us but not the full story so far Xbox is a beauty and grooming retailer, I'm really focusing on a new way of discovering Beauty and grooming Surly Discovery at the focus of our business model but still we have the full purchase model, so you can actually buy full-size products from us as well as Beauty and grooming instead of beauty but we have grooming as well, I'm so what we're best known for is the subscription box right kind of picking up the subscription box economy which is taking over the world in some ways. Jason: [1:59] You guys are sort of the Birchbox up Birchbox. Amanda: [2:01] Yes exactly yes yes exactly where so I got to stay until we get a lot of fun free press where it's like in the Birchbox of blank just launched it sucks or it's just sex toys I get some fun ones in there for sure so there's some like pros and cons that we definitely have kick-started that industry. Things are best known for that but we're definitely not in the business of just building a subscription box company or the business of it being away a better way to discover Beauty in particular because, beauty is so overwhelming the internet options on the internet and an easy way to explore discover products has to have a personalized set of products you thought a profile personalized that a product gets into every month. You can just cover them in the ease of your home beauty regrouping and then we have an easy path to purchase where we have anything that you get from us in your sample box you can then, purchase for full size on our website complete that pass, and then we also have a focus on someone physical details we've had a physical retail store of Our Own in New York in this will get into we have a partnership that slave focused on that, how did the end of the day what we're really trying to do is create an experience for the Casual Beauty consumer so this is a consumer that. That really is not there by the industry beauty is not their top interest they don't spend a lot of time it was going to be easy efficient delightful exciting. There's you have more questions but that's