Alison Wagonfeld might have gotten her start in marketing thanks to the promise of a turkey sandwich, but she found success thanks to a drive and intellect that separated her from others. Today, Alison is the Vice President of Marketing for Google Cloud and the work she and Google are doing has an impact across the industry. On this episode of Marketing Trends, Alison talks about how she looks at hard problems, what kind of marketing strategy she’s focusing on at Google Cloud, and why she believes the partnership between the CMO and CIO is critical to achieving business success. 3 Takeaways:   Focus on customer personas and figure out how to communicate to the ones you need The partnership between the CMO and CIO is critical Know what problem your solving and who to ask to help you solve it   --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.