48 min listen
Bulletproof's Branding and Scaling Advice
FromShopify Masters
ratings:
Length:
55 minutes
Released:
Oct 22, 2019
Format:
Podcast episode
Description
Known as a biohacker and lifestyle guru, Dave Asprey has gained a notable reputation within the health and wellness space. With a bold claim of aiming to live until 180 years old and having published five books on his diet and lifestyle approaches, it was no surprise that Dave decided to launch his own line of nutrition products.Under the brand name Bulletproof, consumers can include coffee, proteins, and supplements that Dave personally uses into their routines. Despite Dave’s reputation, building a notable brand within the consumer packaged goods space takes a village and scaling it is no easy feat.In this episode of Shopify Masters, you’ll hear from Karen Huh, the VP of Product Management and Strategy and Bulletproof. Karen grew her team from one direct report into three teams of five to six employees, and she looks after everything from research and development to creatives.For more from Bulletproof and the show notes: www.shopify.com/blog/ bulletproof-brandingTune in to LearnHow to get clarity on your brandWhy it’s important to simplify your brand messaging and how to do itHow to increase your speed to get things done
Released:
Oct 22, 2019
Format:
Podcast episode
Titles in the series (100)
How HandbandPro.com Made $184K Selling A Crossfit Product She Invented: In this episode you’ll learn from an entrepreneur that started doing crossfit to get into shape and then ended up inventing a product for crossfit athletes. In this episode you'll learn: 1. Why you might not want to look at your numbers every day. 2. If you spend less time planning and more time taking action, things start to fall into place. 3. How she used Facebook groups to get her first sales. by Shopify Masters