36 min listen
TEI 254: The right way to use web-ethnography to learn about customers
TEI 254: The right way to use web-ethnography to learn about customers
ratings:
Length:
38 minutes
Released:
Nov 6, 2019
Format:
Podcast episode
Description
Global Product Management Talk is pleased to bring you the next episode of...
The Everyday Innovator with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.
About the Episode:
You have a lot of tools to help you learn about yours customers, such as customer visits, interviews, and surveys. One of my favorites is ethnography. I find some of the best insights, insights that competitors may have missed, come from observing customers. One form of this is called web ethnography and an expert at it, as well as other customer research tools, is Bill McDowell. He is a research practitioner, conducting customer research for a wide variety of customers in his role as COO of Accelerant Research.
In this discussion, Bill breaks down the steps for putting web ethnography into use.
The Everyday Innovator with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.
About the Episode:
You have a lot of tools to help you learn about yours customers, such as customer visits, interviews, and surveys. One of my favorites is ethnography. I find some of the best insights, insights that competitors may have missed, come from observing customers. One form of this is called web ethnography and an expert at it, as well as other customer research tools, is Bill McDowell. He is a research practitioner, conducting customer research for a wide variety of customers in his role as COO of Accelerant Research.
In this discussion, Bill breaks down the steps for putting web ethnography into use.
Released:
Nov 6, 2019
Format:
Podcast episode
Titles in the series (100)
TEI 219: How Cisco innovates to beat competitors and deliver value: The surprising ways middle managers can drive innovation and product management. by Global Product Management Talk