Note: you can listen to this episode above or load it up in iTunes.
How to Create a Schedule for Your Promotions
Today's episode is part 10 of the new 'Today, Not Someday' podcast series. The focus is actioning your 'someday' list, the things you've always wanted to do to improve your blog but have struggled to make happen. For details about how the series works, check out episode one here. I've included a full list of episodes below.

The focus of today's episode is about how to map out the next year’s promotional or marketing calendar for your blog. If you want to build a profitable and sustainable blog you need to put effort into thinking about how to make your blog profitable, and this is a key part to making it happen.

In This Episode
You can listen to today's episode above or in iTunes or Stitcher (where we'd also LOVE to get your reviews on those platforms if you have a moment). In today's episode:

How to evaluate your blog's performance and achievements for the past year
Why you're losing income if you don't create a promotional calendar for your blog
How to create your blog's promotional calendar
4 key areas of activity to include in your promotional calendar
How I use SmartSheets to create promotional calendars for my blogs
5 ways your blog will improve if you take the time to create your promotional calendar today, not someday

Further Reading and Resources for How to Create a Schedule for Your Promotions

How to Do an End of 2015 Blog Audit: Take Stock of What You’ve Achieved and Where You’re Headed 
A screen shot of how I use SmartSheets to create the Digital Photography School blog promotional calendar:


Other episodes in the Today, Not Someday Series:

Part 1: Introducing New 'Today, Not Someday' Series
Part 2: Why You Should Create a Product to Sell On Your Blog (and Tips on How to Do It)
Part 3: How to Increase the Subscriber Numbers to Your Email List
Part 4: How to Get Readers Excited to Join and Stay on Your Email List
Part 5: How to Use Autoresponders to Fast Track Engagement and Profit
Part 6: How to Refresh the Design of Your Blog For Maximum Impact
Part 7: How to Make Money as an Affiliate With a Best Seller List
Part 8: How to Make Your Social Media Strategy More Effective for the New Year
Part 9: Grow Your Blog's Traffic and Income by Creating a Resources Page

Meet my new friend, Edgar (and a SPECIAL OFFER)
I’d like to welcome a new sponsor to the ProBlogger podcast for the duration of this 10 part series, my friend ‘Edgar'.

Edgar is a tool I’ve been using since January of this year that does exactly what this series is about. It enables you to make the work you do on social media keep paying off for the long term. You put a little work into Edgar today by adding social media updates highlighting the great content in your blog’s archives and Edgar goes to work to share them to your followers not just once but by queuing your updates to keep delivering to into the future.

The team at Edgar have put together a special deal for ProBlogger readers which gives you a free one month trial. Sign up for your free one month trial at meetedgar.com/problogger.

Here's a video of how I use Edgar:

If watching videos isn't your thing - here's a blog post I wrote on how I use Edgar.
How did you go with today's episode?
What will you include in your promotional calendar? I'd love to hear from you in the comments below, and feel free to include a link or screenshot if you've already created it.

The hashtag I'll be using to talk about this journey on social media is #TodayNotSomeday and I encourage you to share your journey too, using the same hashtag.

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