The cofounder of Whoop, the fitness performance tracking device, Will Ahmed, describes the unique fitness opportunities of tracking your biodata. He shares how top athletes use the data to optimize performance and the possible future implications of collecting and commercializing human data. He describes how the Whoop wearable device is designed to improve a person’s life not invade it like some other wearables and the massive responsibility of having more data on professional athletes than any other company ever.    If you like the podcast subscribe & review it on iTunes | Stitcher.    Fit2Fat2Fit Franchise Opportunity — Get certified to become a Fit2Fat2Fit Trainer. A 3-Day certification course in Utah to get clear on the mental and emotional side of weight loss. Drew wants to build a new breed of empathetic trainers and coaches! Visit fit2fat2fitfranchise.com to apply.    Key Takeaways:   [8:49] Will describes the process Whoop uses to create a fitness profile and the features that make it unique in the fitness tracking device industry.    [17:44] Building Whoop’s technology took longer than building a following and the brand.   [23:04] Will explains that Whoop is a performance tracking device and membership platform, not an amalgam of messaging services and apps.   [26:04] The data collected by Whoop can be for the greater good of future human development but how will it be bastardized?    [36:12] Individuals need to find the best way to use the data Whoop collects to enhance their physiology.   [41:17] How Whoop Live changes the fitness game and Will talks about what future issues professional sports teams may face.    Sponsors:  Complete Wellness Supplements — Shop Drew’s hand-formulated, high-quality, pre-workout greens, Keto Meal Replacement with grass-fed collagen, MCT Oil soft-gels and now a keto meal with Birthday Cake flavor. Some products are available through Amazon Prime.   Dry Farm Wines — You can have alcohol on the ketogenic diet. Use this link for a bottle of wine for $.01 with any order   Mentioned in This Episode: Whoop @WillAhmed on Twitter @Whoop on Instagram Single Daddy Daily Podcast — A Collaboration of Drew & Evan DeMarco Drew’s One-on-One Private Keto Coaching Fit2Fat2Fit Take the Fit2Fat2Fit Podcast Listener Survey Fit2Fat2Fit on Facebook  @Fit2Fat2Fit on Instagram Fit2Fat2Fit Book  Complete Keto Book Drew on Social Media: @fit2fat2fit Email Drew: Drew@fit2fat2fit.com