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247 Hello, My Name is Awesome by Alexandra Watkins

247 Hello, My Name is Awesome by Alexandra Watkins

FromThe Marketing Book Podcast


247 Hello, My Name is Awesome by Alexandra Watkins

FromThe Marketing Book Podcast

ratings:
Length:
58 minutes
Released:
Oct 4, 2019
Format:
Podcast episode

Description

Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/hello-my-name-awesome-alexandra-watkins Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names. 
Released:
Oct 4, 2019
Format:
Podcast episode

Titles in the series (100)

Weekly interviews with authors of new marketing and sales books to help you keep up with what’s working in the quickly-changing field of modern marketing and sales. The host is Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.