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Birchbox CEO Katia Beauchamp on how people love samples so much, they'll even pay for them

Birchbox CEO Katia Beauchamp on how people love samples so much, they'll even pay for them

FromThe Glossy Beauty Podcast


Birchbox CEO Katia Beauchamp on how people love samples so much, they'll even pay for them

FromThe Glossy Beauty Podcast

ratings:
Length:
25 minutes
Released:
Sep 19, 2019
Format:
Podcast episode

Description

This week, beauty editor Priya Rao sits down with Katia Beauchamp, CEO and co-founder of Birchbox, the company that sends monthly packages with a few samples of beauty products -- after that, it's up to the user to determine whether they want to take their relationship with this or that swatch of makeup to the next level. Katia discusses establishing Birchbox's appeal to the everyday beauty consumer, its recent partnership with Walgreens, and its plans for international expansion.
Released:
Sep 19, 2019
Format:
Podcast episode

Titles in the series (100)

The Glossy Beauty Podcast is the newest podcast from Glossy. Each 30-minute episode features candid conversations about how today’s trends, such as CBD and self-care, are shaping the future of the beauty and wellness industries. With a unique assortment of guests, The Glossy Beauty Podcast provides its listeners with a variety of insights and approaches to these categories, which are experiencing explosive growth. From new retail strategies on beauty floors, to the importance of filtering skincare products through crystals, this show sets out to help listeners understand everything that is going on today, and prepare for what will show up in their feeds tomorrow.