37 min listen
Birchbox CEO Katia Beauchamp on how people love samples so much, they'll even pay for them
Birchbox CEO Katia Beauchamp on how people love samples so much, they'll even pay for them
ratings:
Length:
25 minutes
Released:
Sep 19, 2019
Format:
Podcast episode
Description
This week, beauty editor Priya Rao sits down with Katia Beauchamp, CEO and co-founder of Birchbox, the company that sends monthly packages with a few samples of beauty products -- after that, it's up to the user to determine whether they want to take their relationship with this or that swatch of makeup to the next level. Katia discusses establishing Birchbox's appeal to the everyday beauty consumer, its recent partnership with Walgreens, and its plans for international expansion.
Released:
Sep 19, 2019
Format:
Podcast episode
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