Amrita Gurney, the Vice President of Marketing at CrowdRiff, joins the Social Pros podcast to discuss how brands can leverage the power of user-generated content to build their audience. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud Emma    Defeat the challenges of UGC User-generated content has equipped brands with an infinite pool of videos and images to share with their audience. But, there’s a lot to think about when it comes to building a user-generated content strategy and making sure you’re not stepping on any legal toes is just the tip of the iceberg.  A simple search on Instagram is all it takes to pull up millions of photos and some of them are good enough that brands want to use them. The combination of different educational resources available to help improve your images has led to this renaissance of photography that many of us could never have predicted, according to the Vice President of Marketing at CrowdRiff, Amrita Gurney. With a software platform like CrowdRiff, you can find UGC images that you can license and reuse for other purposes, helping your brand to promote authenticity, build trust and drive purchasing decisions.   In This Episode:  03:52 – How brands can use CrowdRiff to get smarter with the way they use visual content to attract audiences 05:34 – How to get permission to use UGC photos 08:43 – Different ways that you can use UGC photos to promote your brand 10:26 – How to approach licensing and securing the rights to use UGC images 13:25 – How CrowdRiff uses AI to curate relevant images 15:54 – Tips for choosing visuals that perform well on social 26:21 – How the quality of images has evolved over the years   Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Learn more about how Emma can help you reach your email marketing goals Discover how CrowdRiff can help you get smarter with the way you use visual content to attract audiences Visit SocialPros.com for more insights from your favorite social media marketers.