Marcus Taylor is the Founder & CEO of Venture Harbour, a digital innovation studio in Oxfordshire that has built a multi-million dollar portfolio of highly-automated online businesses with zero funding inc. SaaS tools, comparison sites, and more recently, MacOS apps. Marcus also developed the World's first scientifically-valid method of measuring human comfort zones and has been featured in the Forbes 30 Under 30. During our interview we discuss: - How and why Marcus became and entrepreneur - How he optimized one component of his website which increased the number of leads by 4X w/ no additional traffic. - How cognitive biases impact the # of leads you generate from your website. - We discuss a simple web form hack that can increase your conversion by over 50%. - He shares a key strategy they uncovered on how to leverage segmenting to increase the # of leads as well as the overall conversion. - How motivation controls the overall conversion rate of inquiry/web forms. - We talk about how some simple changes your web forms can maximize the ROI on your paid advertising campaign. - Marcus shares one of his favorite growth tools/software. - He shares one of his favorite books. Marcus's website: Learn How to Capture 4X More Leads & Sales From Your Website marcus@ventureharbour.com ——————————– If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram