Chris Porter is the Chief Demographer at John Burns Real Estate Consulting, which provides independent research and consulting services related to the US housing industry. Along with John Burns, Chris co-authored the book Big Shifts Ahead: Demographic Clarity for Businesses to help make demographic trends easier for executives to understand, quantify and anticipate. The book, which was a #1 best seller in several categories on Amazon, offers new frameworks executives can use to view big demographic shifts and to adjust their strategies when needed. In his role as Chief Demographer, Chris leads a research team aimed at helping executives make more informed decisions about the future of real estate on both the single-family and multifamily sides of the business. Chris is based in Orange County, California, where he lives with his wife and three young daughters. He speaks with us about the rental market, recession trends and the 456 rule. bigshiftsahead.com The Rundown Journalism Chicago Publishing Consulting Demographics Millennials Analyzing Data Informed Predictions Surprising Results Generations Recessions Telling A Story Research Personalization Family Formation Decades Boomers Immigrants Savers Achievers Innovators Equalers Balancers Sharers Connectors The 456 Rule Government Policy Economic Conditions Technology Societal Shifts Tax Codes Education Investment Driverless Car Rental Rates Rental Trends Property Management Economy Of Scale Surban Communities Habits for Success Missed Opportunity Book Recommendations Upcoming Speeches Subscribe to our Youtube Channel for lots of great content! Get tickets to our next Multifamily Mastery Event in Orlando!