In this episode, we learn what it means to have an accessible website, why you should care, and how you can benefit.You'll hear the answers to:What does an accessible website mean?Is that the same thing as the ADA?What can merchants get out of having an accessible website?Doesn’t Shopify take care of web accessibility for me?Ilana Davis works with Shopify merchants to remove friction from the buying process. By keeping web accessibility top of mind, she’s able to create effective websites that attract more visitors, provide better SEO, and increase conversion rates.In order of discussion:axe - Web Accessibility Testing Extension for Google ChromeShopify Accessibility for themesDoes my website have to be compliant with ADA?IlanaDavis.comTw:@ilanadavishrIG:@ilanadavisNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsSpecial Listener Offer from Ilana: When you mention The Unofficial Shopify Podcast, you’ll receive 15% off a Website Rescue. Complete my interest form before 2/29/20. Must purchase by 3/30/20. A Website Rescue allows us to salvage your e-commerce store for a fraction of the cost of a full redesign. If your planning a redesign in 2020, don’t redesign your store. Rescue it! More info: https://www.ilanadavis.com/website-rescuesWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerGet powerful marketing automation with Klaviyo's revenue-driving email platform