13 min listen
Spotify Acquired 'The Ringer' Podcast ($15M In Revenues) - Here's What It Means | Ep. #1306
FromMarketing School - Digital Marketing and Online Marketing Tips
Spotify Acquired 'The Ringer' Podcast ($15M In Revenues) - Here's What It Means | Ep. #1306
FromMarketing School - Digital Marketing and Online Marketing Tips
ratings:
Length:
8 minutes
Released:
Feb 27, 2020
Format:
Podcast episode
Description
In episode #1306, we discuss Spotify’s acquisition of The Ringer. The podcasting industry is growing exponentially and Spotify wanted to make an aggressive move toward growing its market share. Tune in to hear why this was a super smart decision on their part! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Spotify Acquired The Ringer. [00:42] The solid financial results for Spotify in Q4 of 2019. [00:56] How Spotify recognized exponential growth in podcast hours streamed. [01:24] Realizing that they needed to acquire a big podcast to double down on opportunities. [01:53] The impressive retention rates of the Marketing School podcast. [02:09] Why Spotify’s decision makes a lot of sense. [02:39] Keep in mind that all good channels eventually become crowded. [03:09] Spotify’s market share around podcasting and how they’re more aggressive than Apple. [03:48] The number of downloads The Ringer podcast is getting. [04:07] Start comparing your Apple Podcast and Spotify analytics for your podcast. [04:50] How our podcasts and Eric’s own podcast are performing. [05:56] The proposed price for The Ringer stated by Bill Simmons: $100 million. [06:25] That’s it for today! [06:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Spotify The Ringer Apple Leveling Up Podcast Bill Simmons on Twitter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Released:
Feb 27, 2020
Format:
Podcast episode
Titles in the series (100)
#16: Creating Great Links that Boost Your Website's Ranking: In Episode #16 Eric and Neil talk about how to create great links that boost your website’s ranking. Hear about specific strategies that you can implement to create stellar links with high relevancy. Time Stamped Show Notes: 00:23 – What goes... by Marketing School - Digital Marketing and Online Marketing Tips