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#352: Brand Position Consultation - Paige Daniels

#352: Brand Position Consultation - Paige Daniels

FromBokeh - The Photography Podcast


#352: Brand Position Consultation - Paige Daniels

FromBokeh - The Photography Podcast

ratings:
Length:
44 minutes
Released:
Mar 19, 2020
Format:
Podcast episode

Description

Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!In this special series, we’ll be exploring how to develop brand positions based on principals derived from Donald Miller’s book, Building a Storybrand.In episode 352 of the Bokeh Podcast, Nathan chats with Paige Daniels to discuss her existing brand position and how to better communicate it with potential customers!The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Brand Position: The unique value prop that our businesses offer to our market.Benefits of a Clear and Distinct Brand Position:A. Potential Clients to Immediately Know Your UVPB. Filters Irrelevant Potentil ClientsC. Simplifies/Focuses Marketing EffortsD. Encourages Better Time ManagementPaige’s Competition (22:42)Brand Position: Capturing the everyday magic of family life. (28:21)Nathan’s Recommendation: Move your brand position statement to a more prominent position of your site. (39:01)Linkssundayvibesphoto.cominstagram.com/sundayvibesphotoArticle Mentioned: bit.ly/bp-mission-positionAnna Anderson’s Episode: bit.ly/bp-345 For information regarding your data privacy, visit Acast.com/privacy
Released:
Mar 19, 2020
Format:
Podcast episode

Titles in the series (100)

Welcome to The Bokeh Podcast, where we help photographers build sustainable businesses!Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique - all with efficiency in mind.In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all. See acast.com/privacy for privacy and opt-out information.