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#366: Brand Position Consultation - Morayo Sayles

#366: Brand Position Consultation - Morayo Sayles

FromBokeh - The Photography Podcast


#366: Brand Position Consultation - Morayo Sayles

FromBokeh - The Photography Podcast

ratings:
Length:
63 minutes
Released:
Apr 9, 2020
Format:
Podcast episode

Description

Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!In this special series, we’ll be exploring how to develop brand positions.In episode 363 of the Bokeh Podcast, Nathan is joined by Morayo Sayles of Piper Brown Photography to chat about potential brand positions that resonate with her current brand. Listen in as they discuss the possibility of morphing your brand position over time as your experience and portfolio begin to support the brand you want to portray.The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Brand Position: The unique value prop that our businesses offer to our market.Benefits of a Clear and Distinct Brand Position:A. Enables Potential Clients to Immediately Know Your UVPB. Filters Irrelevant Potential ClientsC. Simplifies/Focuses Marketing EffortsD. Encourages Better Time ManagementMorayo’s Goal: Understand what her brand position should be and how to use it in her brand. (2:30)Based in: Southern New England (4:54)Current Brand Position: Wedding photographer who occasionally does family portraiture (11:08)Why Photography (18:56)Competition (30:35)Potential Brand Positions:Rhode Island’s Fun Wedding PhotographerRhode Island’s Fun & Nerdy Wedding PhotographerCelebrating the Beginning of Your Family’s LegacyRhode Island’s Funny Wedding Photographer Next DoorLinkspiperbrownphotography.cominstagram.com/piperbrownphotoInstagram.com/moslensBuilding a Storybrand by Donald MillerHow to Win Friends & Influence PeoplePowerthesaurus.org For information regarding your data privacy, visit Acast.com/privacy
Released:
Apr 9, 2020
Format:
Podcast episode

Titles in the series (100)

Welcome to The Bokeh Podcast, where we help photographers build sustainable businesses!Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique - all with efficiency in mind.In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all. See acast.com/privacy for privacy and opt-out information.