58 min listen
#366: Brand Position Consultation - Morayo Sayles
#366: Brand Position Consultation - Morayo Sayles
ratings:
Length:
63 minutes
Released:
Apr 9, 2020
Format:
Podcast episode
Description
Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!In this special series, we’ll be exploring how to develop brand positions.In episode 363 of the Bokeh Podcast, Nathan is joined by Morayo Sayles of Piper Brown Photography to chat about potential brand positions that resonate with her current brand. Listen in as they discuss the possibility of morphing your brand position over time as your experience and portfolio begin to support the brand you want to portray.The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Brand Position: The unique value prop that our businesses offer to our market.Benefits of a Clear and Distinct Brand Position:A. Enables Potential Clients to Immediately Know Your UVPB. Filters Irrelevant Potential ClientsC. Simplifies/Focuses Marketing EffortsD. Encourages Better Time ManagementMorayo’s Goal: Understand what her brand position should be and how to use it in her brand. (2:30)Based in: Southern New England (4:54)Current Brand Position: Wedding photographer who occasionally does family portraiture (11:08)Why Photography (18:56)Competition (30:35)Potential Brand Positions:Rhode Island’s Fun Wedding PhotographerRhode Island’s Fun & Nerdy Wedding PhotographerCelebrating the Beginning of Your Family’s LegacyRhode Island’s Funny Wedding Photographer Next DoorLinkspiperbrownphotography.cominstagram.com/piperbrownphotoInstagram.com/moslensBuilding a Storybrand by Donald MillerHow to Win Friends & Influence PeoplePowerthesaurus.org For information regarding your data privacy, visit Acast.com/privacy
Released:
Apr 9, 2020
Format:
Podcast episode
Titles in the series (100)
#1: Race Cars, Romance, and Racism - Dee and Kris Robinson: Many thanks to Dee and Kris Robinson of deeandkrisphotography.com for their willingness to be the first interview for this new podcast, but secondly for their beautiful vulnerability and transparency as we discussed such a wide range of topics.... by Bokeh - The Photography Podcast