Genesis Mining is a leading hash power provider offering cloud cryptocurrency mining as a service. They offer mining for Bitcoin, Zcash, Dash, Ethereum, Litecoin, and Monero and serve over 2 million users in 100+ countries. The company was formed in 2013 and saw tremendous growth in its seven years in operation. In the mining business, process optimization, controlling costs, and vertical integration are key. Crypto prices, difficulty adjustments, hardware availability – all can have an impact on profits. Co-founder & CEO Marco Streng shares how he built his company from the ground up, and is now expanding beyond crypto to address other profitable markets in cloud computing.Topics covered in this episode:Marco's background and how he started Genesis MiningThe biggest challenges they faced in the early daysThe company's cost structures and vertical integrationWhy they got into cloud computing and the applications of GPUsThe major shifts in the mining industry since they were foundedThe ecological footprint of miningWhy people would buy cloud mining and its profitability opportunitiesThe risk of mining centralizationBitcoin halving and the impacts of this on the mining industryMarco's views on Proof of StakeEpisode links: Genesis Mining websiteBitcoin Halving - What to Expect as a MinerGenesis GroupGenesis CloudGenesis Mining TwitterMarco Streng TwitterThis episode is hosted by Sebastien Couture & Brian Fabian Crain. Show notes and listening options: epicenter.tv/338