In this episode, Shopify merchants will hear how they could be better using humor in their marketing copy (especially email!) to improve conversions.How humor boosts conversionsHow to approach voice of customer researchHow can store owners and marketers write funnier copy without offending customers or coming off the wrong way?How do you know you're succeeding with humor?What are some big opportunities most brands overlook when creating their email automations?Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order).She’s written copy for Freshbooks, Manly Bands, LifeStraw, and The Contract Shop, among other delightful clients, and regularly speaks at ecommerce and software conferences around the world.Links MentionedPunchline CopySNAP CopySNAP Copy's free Voice of Customer Research Kit@punchlinecopyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsThis episode was made possible by Ecom Growers - In eCommerce, the difference between great and good email campaigns is hundreds of thousands of dollars Ecom Growers is an agency that figured it out so you don’t leave any sales on the table.