34 min listen
Brideside CEO Nicole Staple on navigating the postponed wedding season
Brideside CEO Nicole Staple on navigating the postponed wedding season
ratings:
Length:
38 minutes
Released:
May 27, 2020
Format:
Podcast episode
Description
Brideside co-founder and CEO Nicole Staple predicts there will be a wedding boom as the threat of coronavirus subsides. "We are seeing pretty overwhelming data that suggests women are postponing -- not canceling -- weddings," Staple said on the Glossy Podcast.
But she isn't sitting back and waiting for the upswing. Launched in 2012, the company went from selling bridesmaid dresses exclusively to offering wedding dresses, as well, both via e-commerce and showrooms -- that is, until the pandemic hit. Now it's working to bring the physical shopping experience online.
"We decided on a Thursday to shut down our showrooms that weekend, and by Tuesday, we had a fully launched virtual appointment platform," Staple said.
Brideside has done about 1,000 virtual appointments in a six-week period, according to Staple. She also talked about the need in the market for inclusive sizing, the outsized importance of Instagram and the fact that there may be more "groomzillas" than "bridezillas."
But she isn't sitting back and waiting for the upswing. Launched in 2012, the company went from selling bridesmaid dresses exclusively to offering wedding dresses, as well, both via e-commerce and showrooms -- that is, until the pandemic hit. Now it's working to bring the physical shopping experience online.
"We decided on a Thursday to shut down our showrooms that weekend, and by Tuesday, we had a fully launched virtual appointment platform," Staple said.
Brideside has done about 1,000 virtual appointments in a six-week period, according to Staple. She also talked about the need in the market for inclusive sizing, the outsized importance of Instagram and the fact that there may be more "groomzillas" than "bridezillas."
Released:
May 27, 2020
Format:
Podcast episode
Titles in the series (100)
The Dreslyn founder Brooke Taylor Corcia: 'Data needs to be taken with a grain of salt': Brooke Taylor Corcia, the founder of online fashion and lifestyle store The Dreslyn, wanted to launch her own company to get a more accurate representation of West Coast fashion into the e-commerce lexicon. Three years after launching The Dreslyn as... by The Glossy Podcast