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Vineet Mehra (Walgreens Boots Alliance) | Leadership During Crisis

Vineet Mehra (Walgreens Boots Alliance) | Leadership During Crisis

FromThe CMO Podcast


Vineet Mehra (Walgreens Boots Alliance) | Leadership During Crisis

FromThe CMO Podcast

ratings:
Length:
21 minutes
Released:
Jul 13, 2020
Format:
Podcast episode

Description

Jim revisits his interview with, Vineet Mehra the Global Cheif Marking Officer for the Walgreens Boost Alliance. In this conversation, Vineet talks about how his global companies are in a unique position where they are both essential stores as well as frontline workers. Vineet talks about how his team is using data to better help consumers and how they are offering their medical expertise to the community they reside in during the pandemic. 
Released:
Jul 13, 2020
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.